How To Write a Job Description That Will Attract Top Talent

Your job descriptions are where you start marketing your company and your job to your future hire. Draft a recruitment campaign message and job description that highlights your previously decided upon desired qualifications.

Crafting a compelling job description is essential to helping you attract the most qualified candidates for your job. A great job description can help your business stand out from the rest. 

The message should speak to the candidates you need. Put yourself in a potential job applicant’s shoes. What would you want to hear? What would attract you to apply? High salary and competitive benefits might pique the interest of a candidate, but you may also recognize that job seekers are increasingly looking for a position with job development and opportunities for growth.

Knowing your target audience will allow you to craft a message that speaks to them.

The key to writing effective job descriptions is to find the perfect balance between providing enough detail so candidates understand the role and your company while keeping your description concise.

Use the tips and sample job descriptions below to create a compelling job listing: 


Job Title

Make your job titles specific. Targeted job titles are more effective than generic ones, so be precise by including key phrases that accurately describe the role.

Avoid internal lingo that may confuse the job seeker. Stick to standard experience levels like “Senior” rather than “VI” or other terms people are less likely to look for.

Job Summary

Open with a strong, attention-grabbing summary. Your summary should provide an overview of your company and expectations for the position.

Hook your reader with details about what makes your company unique. Your job description is an introduction to your company and your employer brand. Include details about your company culture to sum up why a candidate would love to work for you.

Include an exact job location. Provide an exact job location to optimize your job posting so it appears higher in job search results.

Responsibilities and Duties

Outline the core responsibilities of the position. Make sure your list of responsibilities is detailed but concise. Also emphasize the duties that may be unique to your organization. For example, if you are hiring for an “Event Management” role and the position requires social media expertise to promote events, include this detail to ensure candidates understand the requirements and can determine if they’re qualified.

Highlight the day-to-day activities of the position. This will help candidates understand the work environment and the activities they will be exposed to on a daily basis. This level of detail will help the candidate determine if the role and company are a right fit, helping you attract the best candidates for your position.

Specify how the position fits into the organization. Indicate who the job reports to and how the person will function within your organization, helping candidates see the bigger picture and understand how the role impacts the business.

Qualifications and Skills

Include a list of hard and soft skills. Of course, the job description should specify education, previous job experience, certifications and technical skills required for the role. You may also include soft skills, like communication and problem solving, as well as personality traits that you envision for a successful hire.

Keep your list concise. While you may be tempted to list out every requirement you envision for your ideal hire, including too many qualifications and skills could dissuade potential candidates. 

It’s important to identify the must-haves vs nice-to-have skills and qualifications for the role to encourage a more diverse set of candidates to apply.

Salary and Benefits

Include a salary range. Quality candidates look for opportunities that meet their salary needs. Stand out from other employers by adding the salary band to your job description to help attract best fit candidates.

List out your top perks and benefits. What’s in it for the candidate? Encourage more people to apply by sharing the attractive rewards and benefits you offer your employees, such as:

  • Unlimited PTO
  • Flexible hours
  • Medical, dental, and vision coverage
  • Office snacks
  • Tuition reimbursement
  • Dog-friendly office

Writing a job description that speaks to the candidates you need is the first step to attracting top talent to your company.